London - Dada Entertainment, a digital distributor of music and other content, has partnered with Tailgate Technologies, a provider of e-commerce technology that enables transactions directly within online banner advertisements, to sell songs and ringtones from banner ads served on MOG.com, ClickZ reported. Users click on the ads, enter their mobile phone number, and are sent a PIN which will unlock the download, with the charges applied to a user's mobile account.

Related Links:
http://www.clickz.com/3632109

http://www.tailgatetechnologies.com

http://us.dada.net

http://www.mog.com