London - Phorm, a controversial U.K. firm that monitors ISP subscribers' Web surfing in order to serve them targeted ads, this week saw its U.K. CEO Hugo Drayton and CFO Lynne Millar resign from the company, Wired.com reported. The news comes less than a month after the departure of four board members, and days after the company announced that U.K. ISP BT, having completed two trials, will deploy the company's technology across its network. Plans by U.S. ISPs to deploy similar ad targeting systems from companies like NebuAd were sidelined after complaints from U.S. lawmakers.

Related Links:
http://blog.wired.com/business/2008/12/isp-ad-snooper.html

http://www.phorm.com/reports/Management_Appointments_17-Dec-08.pdf