DreamWorks Plans 3D Super Bowl Ad for "Monsters vs. Aliens"

Authored by Mark Hefflinger on January 5, 2009 - 12:45pm.

Los Angeles - DreamWorks Animation (NYSE: DWA) plans to give out some 150 million pairs of 3D glasses for a 3D Super Bowl telecast ad promoting its upcoming animated feature, "Monsters vs. Aliens," the Associated Press reported. The free glasses will be distributed at Pepsi/SoBe Life Water displays in 28,000 retail locations, in a marketing stunt that "involves tens of millions of dollars," DreamWorks Animation CEO Jeffrey Katzenberg told AP.

Published in DMW Daily, January 5, 2009

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Dreamworks does a Super Bowl ad that actually makes sense..

Submitted by anonymous (not verified) on January 17, 2009 - 8:20pm.

Marketing Doctor Dr. Tantillo has railed against Super Bowl ads as a waste of money, on his blog and on Fox News - but even he thinks that the Dreamworks ad is a good idea:  "Dreamworks is doing a Super Bowl advertisement in a way that sets them apart from the pack. They aren’t really running an ad as much as offering an event (their 3-D launch) within an event (the Super Bowl)." Tantillo's full post