San Mateo, Calif. - Mobile advertising marketplace AdMob on Wednesday announced the launch of download tracking for iPhone applications, which will enable advertisers to accurately monitor when users click on an ad that leads to a completed download of the advertised application. The company said that early results show that ads for free applications have an average conversion rate of 10%, compared with a 1% average for paid applications, and that games generally have higher conversion rates than other categories of applications.

Related Links:
http://www.businesswire.com/news/google/20090106006601/en

http://developer.admob.com/wiki/AppStoreDownloads