AT&T Sends "American Idol" Text Message Ads to Millions

Authored by Mark Hefflinger on January 14, 2009 - 2:18pm.

New York - AT&T (NYSE: T) sent unsolicited text messages to some 2 million of its wireless customers, promoting the season premiere of "American Idol," prompting complaints from some customers, The New York Times reported. AT&T Wireless told The Times that those who received the texts were customers who had previously used texting to vote on a contestant of the show, or were "heavy texters." The Times noted that some recipients of the texts wrote in to complain that they fell into neither of those categories.

 

Related Links:
http://www.nytimes.com/2009/01/14/technology/14idol.html

http://snipurl.com/a2hxy (NY Times Bits Blog)

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