San Mateo, Calif. - Mobile advertising and publishing services firm 4INFO announced on Thursday that it has raised $20 million in equity and debt funding, led by Peacock Equity and Gannett (NYSE: GCI).

New investor Selby Ventures, and previous backers US Venture Partners, Draper Fisher Jurvetson and Sand Hill Capital also participated.

San Mateo, Calif.-based 4INFO provides SMS-based advertising and publishing services for clients including Yahoo, Gannett and IAC.

The company says it delivers over 80 million real-time, user-requested answers and alters via text message per month, and counts an ad network exceeding 16 million users.

4INFO will use the funds to continue expanding into traditional media partnerships for integrated mobile campaigns, and for further product development.

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