New York - Comic book giant Marvel Entertainment and its iconic leader Stan Lee have been sued for $750 million by former shareholders in Stan Lee Media Inc. (SLMI), who allege that they were cheated out of a share of profits from Stan Lee's creations during the company's bankruptcy proceedings.

Filed in federal court in Manhattan, the suit claims that SLMI shareholders are entitled to 50% ownership of lucrative profits from characters like "Spider-Man" and "The Incredible Hulk," which plaintiffs say Lee transferred to SLMI in 1998.

Lee himself sued Marvel over film and TV profits from his comic book creations, winning a $10 million settlement in 2005.

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