Today we are releasing data and analysis on the top 50 search terms
entered into YouTube’s own search engine, revealing that 72% of
searches are music related. We did this analysis using our Conversions
technology which we use for custom projects for clients. We, on the
Hitwise research team, requested this data when we saw the news in November that Google would be testing an auction based system for ads on YouTube.
We wondered, what kind of search terms are people entering into the YouTube site search engine that might attract paid listings. Our development team was most helpful and ran the report for us. The December data shows rapper Lil Wayne at the top of the list, followed by "twilight", "beyonce", "single ladies" and "soulja boy". (The top 20 are included at the end of this post.)
I looked at these top five terms to see whether they are seeing much paid search activity across the major search engines (Google, Yahoo! Search et al). In December, 5.10% of searches for "twilight" went to a paid listing, 3.08% for "lil wayne", 2.29% for "single ladies", 1.43% for "beyonce" and 0.28% for "soulja boy". Compared to the term "wii fit" which saw 34.24% clicks on paid listings in December this doesn’t seem like much. While we can’t assume that retailers will be willing to spend at the same rate for YouTube searches as for Google searches, a few paid clicks here and there can’t hurt Google’s earnings.
Also, further down the list are other perhaps more promising terms such as "hypnosis", "pokemon", and "bodybuilding". It will be interesting to see whether Google finally finds a way to make money from YouTube.
Heather Hopkins
Heather Hopkins is VP of Research for Hitwise UK. This piece was originally posted on Hitwise Analyst blog here.
Image by rickydakid20
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Almost every one now is going to Youtube for listening music and for looking for movie trailors, And as youtube is dominating the video streaming, and almost every video is available on it, Having an Add on youtube is like doing marketing free of cost…
Nice data and research! Would like to see the entire list! used cars az Thanks for sharing…
Lil Wayne rapping over beats from recent hits…
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to get to the top of the you tube search ranking is really achievement. that means that people are watching more and more of its video…
Truly nice and well written article. The ideas are strongly pointed out and clearly emphasized. Thanks for sharing your thoughts and ideas on this one.
I just saw his video and no wonder that he’s on top…
Great read. Thanks a lot for sharing this with us.
This is happening because youtube is music and film. There you can find all interesting from domein of music and film. Film it is very imp.
I glad to read such Interesting and useful post. I really increased my knowledge after read it which will be definitely beneficial for me.
Lil Wayne ROCKS!!!!!!!!
I agree with everybody else on here because he is wat his title name is which is “The Best Rapper Alive” and it’s true all the songs he have came out with even the underground songs are incourging and something people can agree with…. So lil wayne keep up the good work and keep at it…
as youtube is dominating the video streaming, and almost every video is available on it, Having an Add on youtube is like doing marketing free of cost…
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Who tops this 2009?
I see The Top 20
But Not The Top 50?
I see a ton of potential for YouTube to make money – bodybuilding videos are extremely popular because if you do it wrong, then you can really hurt your body. And I’m glad that your Lil’ Wayne analysis shows that once again hip-hop is part of the conversation!
Its amazing what searches are paid for and how they change during different times of the year and how that affect search terms. Its a little strange that the word Hypnosis is searched so much on You Tube.
Cool site!
I completely agree with the above comment, the internet is with a doubt growing into the most important medium of communication across the globe and its due to sites like this that ideas are spreading so quickly…
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I didn’t know about this oportunities on youtube…