Seattle - Online retail giant Amazon.com (NASD: AMZN) on Tuesday announced the launch of a video game download store, which initially offers a library of over 600, sub-$10 casual games for the PC platform.

The store allows customers to download and try any game for 30 minutes, after which point they may choose to pay for the full version.

"We have 88 million active customers who can appreciate the convenience of the true amazon shopping experience combined with the casual games experience," Greg Hart, VP of video games and software at Amazon, told Kotaku.

While the service currently lacks some of the more popular casual games from top publishers, it will look to expand its selection.

Amazon recently acquired casual game developer Reflexive, which counts a library of over 1,000 games.

Related Links:
http://kotaku.com/5145198/amazon-casually-launches-digital-game-downloads

http://tinyurl.com/d89ugo (PaidContent)

http://www.amazon.com/b/?node=979455011 (Game Downloads)