Report: U.S. Web Video Views Up 13% in December to 14.3B

Authored by Mark Hefflinger on February 5, 2009 - 8:27am.

Reston, Va. - U.S. Internet users watched a record 14.3 billion online videos during December, an increase of 13% from the previous year, with YouTube (NASD: GOOG) again leading the way with nearly 6 billion streams, or 41% of all U.S. video traffic, according to a report from market research firm comScore.

A record nearly 150 million U.S. Internet users watched an average of 96 videos per viewer in December, with YouTube attracting 100 million viewers -- or two out of every three Internet users who watched video.

Behind YouTube, Fox Interactive Media (NYSE: NWS) (which includes MySpace) took second place with 445 million videos viewed (3.1%), followed by Yahoo (NASD: YHOO) sites with 330 million (2.3%), and Viacom Digital (NYSE: VIA) with 291 million (2%).

Hulu also continued its growth trajectory, serving 241 million streams in December, a 6% traffic increase from November.

Hulu additionally claimed the top session length of the top video sites, with viewers watching an average of 10.1 minutes of video on the site.

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