Report: $823 Million Spent on Video Game Ads in U.S. Last Year

Authored by Mark Hefflinger on February 10, 2009 - 12:50pm.

Carlsbad, Calif. - More than $823 million was spent on promoting video game titles in the U.S. in 2008, according a report from Nielsen Monitor-Plus.

The report was announced alongside the formation of a long-term agreement between Nielsen Monitor-Plus and video game market research firm Electronic Entertainment Design and Research (EEDAR).

The firms aim to provide "detailed analysis of historical marketing campaigns in the video game industry."

"With current economic conditions now affecting even the recession-resistant video game industry, this collaboration between EEDAR and The Nielsen Company will deliver the critical insights necessary for maximizing the money invested in the marketing efforts of future game titles," the companies said.

http://www.eedar.com