Report: Mobile TV Viewership to Reach Half-Billion in 2013

Authored by Mark Hefflinger on February 11, 2009 - 11:19am.

New York - Mobile TV viewership will rise to over 500 million by 2013, fueled by the switchover to digital TV broadcasting in the U.S. and other major markets, according to a report from market research firm ABI Research.

"Mobile TV users have yet to value the medium properly because it has not been validated as an independent product and service," ABI senior analyst Jeff Orr.

"It has been primarily offered at the end of a long list of more preferred cellular services. However, Mobile TV will soon be positioned in a more proper role as an extension of traditional broadcast TV services."

The firm foresees mobile TV being delivered to cars and general mobile Internet-capable devices, in addition to cell phones.

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