Electronic Arts Creating Site for Hasbro's "Littlest Pet Shop"

Authored by Mark Hefflinger on February 12, 2009 - 1:45pm.

Redwood City, Calif. - Electronic Arts (NASD: ERTS) said on Thursday that it has signed a deal with toymaker Hasbro (NYSE: HAS) to develop an online entertainment and community destination for girls, based on Hasbro's Littlest Pet Shop brand. EA said its five Pet Shop-branded games have sold 2.8 million copies worldwide. The online community is set to launch in the fall of 2009.

http://www.littlepetshop.com