Analysis: Perez Hilton #1 Traffic Source Is FacebookAuthored by Heather Hopkins on February 26, 2009 - 4:03am.
Searches for "perez hilton" were more than 300 times higher than for the celebrity "paris hilton" last week, confirming what Ryan Spoon suggests in his post that Perez Hilton is a strong brand. But what is perhaps more interesting is that the site's #1 source of traffic is Facebook, not Google, as of last month. Last week, 8.70% of visits to PerezHilton.com came from Facebook compared to 7.62% from Google. The switch happened the week ending December 27th, 2008. And this despite insults lobbed at Facebook on the Perez Hilton website and a call to boycott the social network. By contrast, TMZ.com received 12.21% of its traffic from Google last week and only 3.82% from Facebook (with more traffic coming to the site from MySpace than from Facebook).
Heather Hopkins Heather Hopkins is VP of Research for Hitwise UK. This piece was originally posted on Hitwise Analyst blog here. Image by abacus
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what's hapening, is it the
Perez Hilton.
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