FremantleMedia Invests in Casual Games Publisher Ludia

Authored by Mark Hefflinger on February 27, 2009 - 11:29am.

London - Television producer FremantleMedia announced that it has made a minority equity investment in Ludia, a developer and publisher of interactive casual games.

Financial details of the deal were not disclosed.

Montreal-based Ludia develops branded casual games for PCs, gaming consoles and mobile devices, and has created titles for FremantleMedia based on its "American Idol," "The Price is Right" and "Press Your Luck" properties.

The company raised its first round of financing in 2007.

"FremantleMedia Enterprises already has a substantial licensing business in the broader games market," said Olivier Delfosse, vice president, FremantleMedia Enterprises North America.

"This investment will deepen our relationship with Ludia, allowing us greater insight into the exciting interactive casual games sector while expanding our role in extending our shows onto new platforms and opening Ludia's capabilities to FremantleMedia's global licensing teams."

Related Links:
http://www.fremantlemedia.com

http://www.ludia.com