New York Times to Launch Local Neighborhood BlogsAuthored by Mark Hefflinger on February 27, 2009 - 12:38pm.
New York
- The New York Times will debut a local neighborhood blog network next week, which
will cover "cultural events, bar and restaurant openings, real estate,
arts, fashion, health, [and] social concerns," according to an email sent
to Brownstoner.com republished by TechCrunch. The two pilot blogs will cover Fort Greene
and Clinton Hill in Brooklyn, and Milburn, Maplewood
and South Orange in New Jersey.
Jim Schachter, editor for digital initiatives at The New York Times, confirmed
the plan for TechCrunch, adding that the pilot blogs will be staffed by Times
reporters, and "expect to sell ads to local merchants using our telesales
and self-serve ad solution."
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