Home › DMW Daily › March 5, 2009

Simulmedia Gets $4 Million for Targeted TV Show Marketing

Authored by Mark Hefflinger on March 5, 2009 - 7:09am.
New York - Simulmedia, a marketing services company focused on targeted TV show promotions, has raised $4 million in first round funding from Avalon Ventures and Union Square Ventures.

New York-based Simulmedia was founded by Dave Morgan, whose previous ventures include behavioral online ad firm Tacoda and online ad network Real Media.

"Each year the television industry spends more than $10 billion in cash and commercial time to drive viewers to new and existing programs," said Morgan.

"Our goal will be to use sophisticated data analysis and predictive technology to redirect where and when cable operators and broadcast and cable networks place these spots in order to make them more effective and efficient in delivering the most desirable audiences."

The company said it is developing its first-generation product and is slated to formally launch later in 2009.

 

Related Links:
http://www.marketwire.com/press-release/Simulmedia-957642.html

http://www.simulmedia.com

Published in DMW Daily, March 5, 2009
tags: Deals | VC | Video | Marketing | Advertising | TV | Union Square Ventures | Avalon Ventures | Simuledia |



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