33Across Gets $1.5 Million to ID Online Influencers

Authored by Mark Hefflinger on March 13, 2009 - 7:36am.

New York - 33Across, a stealth-mode company developing technology to identify influential online users, has called down $750,000 of a $1.5 million second round of funding, PEHub.com reported, citing a regulatory filing.

Investors included First Round Capital, which led the company's seed funding round in March 2008.

Founded in 2007, New York-based 33Across' technology "leverages multiple types of social media data to identify high-value influencers, and target messages to these users in a scalable and repeatable way," according to CEO Eric Wheeler.

http://33across.com