Home › DMW Daily › March 13, 2009

Adknowledge Buys MIVA Media Unit for $11.6 Million

Authored by Mark Hefflinger on March 13, 2009 - 8:06am.
Kansas City, Mo. - Adknowledge, a provider of behavioral online advertising services, announced that it has acquired the media division of online performance ad network MIVA, for about $11.6 million.

MIVA Media was founded in 1999, and includes the Espotting and Findwhat.com brands.

The deal represents Adknowledge's fifth acquisition in the last 18 months; among the company's other purchases were Cubics, Lookery and Adonomics.com.

Founded in 2003, Missouri-based Adknowledge counts over 50,000 advertiser clients for its service, which aims to connect them with consumers across email, search, messaging, domain and social networks.

 

Related Links:
http://snipurl.com/dqwqz

http://www.adknowledge.com

http://miva.com

Published in DMW Daily, March 13, 2009
tags: Deals | Advertising | Acquisitions | MIVA | Social Media | Adknowledge |



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