Home › DMW Daily › March 16, 2009

Report: In-Game Ad Firm IGA Seeks Funding, Possible Sale

Authored by Mark Hefflinger on March 16, 2009 - 8:07am.
New York - IGA Worldwide, the provider of an in-game advertising network, is currently seeking new funding and has also put the company up for sale, company chairman Justin Townsend told VentureBeat.

Founded in 2004, New York-based IGA Worldwide has to date raised over $46 million in venture capital financing, for its service that has integrated dynamic ads inside more than 20 video game titles.

IGA laid off 25% of its staff in November, leaving it with around 45 employees, Townsend told VentureBeat.

The company has reportedly hired Gordian Group to assist it in possible funding or a sale process, with prospective suitors given until March 27 to submit bids.

 

Related Links:
http://snipurl.com/dxtng (VentureBeat)

http://www.igaworldwide.com

Published in DMW Daily, March 16, 2009
tags: Games | Deals | VC | Advertising | In-Game Ads | Acquisitions | IGA Worldwide |



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