Time, American Express Team on Customizable "Mine" Magazine

Authored by Mark Hefflinger on March 19, 2009 - 9:04am.

New York - Time Inc. (NYSE: TWX) said on Thursday that it has partnered with Lexus and American Express Publishing Corp. (NYSE: AXP) to develop "mine magazine," which will let readers choose from editor-selected content from a range of titles, including TIME, Sports Illustrated, InStyle and Money, to create a free, customized magazine.

Users can receive their mine magazine either in a limited edition print format, or read online; the companies said about 231,000 print and online copies of each issue will be available.

Users can also sign up for an RSS feed to receive news, information and entertainment alerts through a customized widget or mobile application.

The first, 36-page edition of mine magazine will include four single-page ads for the Lexus RX.

The Lexus ads will be personalized for each recipient, based on geographic location and taste in content.

Related Links:
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http://www.timeinc.com/mine