Home › DMW Daily › March 23, 2009

Showtime Debuts New Interactive TV Application

Authored by Mark Hefflinger on March 23, 2009 - 12:52pm.
New York - CBS-owned (NYSE: CBS) premium cable TV channel Showtime Networks said on Monday that it has developed a new interactive TV application that will allow non-subscribers to sample Showtime content, and even order the premium channel directly from their TV remotes. "This self service approach is a win-win for everyone involved. The viewer can sample our hit programming, while the automated approach generates additional sales and reduces call center expenses for the operators," said Robert Hayes, senior vice president and general manager of Showtime Digital.

 

Related Links:
http://snipurl.com/ef8zp

http://www.sho.com

Published in DMW Daily, March 23, 2009
tags: Marketing | TV | Showtime | CBS | Interactive TV |



Comments

Post new comment

The content of this field is kept private and will not be shown publicly.