Women's Digital Network LimeLife Acquires Taptap

Authored by Mark Hefflinger on March 24, 2009 - 6:58am.

Menlo Park, Calif. - LimeLife, the operator of a network of women-focused online and mobile sites, announced on Tuesday that it has acquired Taptap, a provider of mobile and Web social communities.

Financial terms of the transaction were not disclosed.

Founded in 2007, San Mateo, Calif.-based Taptap has to date raised $2.5 million in venture capital for its service that enables user-generated content, brand-sponsored contests and a subscription-based virtual economy.

Menlo Park, Calif.-based LimeLife said it will integrate Taptap's community features into its network of sites, which last month claimed more than 1 million unique visitors.

http://www.taptap.com