Visible Measures Raises $10 Million for Video Measurement

Authored by Mark Hefflinger on March 26, 2009 - 7:33am.

Boston - Visible Measures, a provider of independent third-party measurement for Internet video publishers, advertisers and viral marketers, announced on Thursday that it has raised $10 million in its third round of funding, led by new investor Northgate Capital.

Previous backers General Catalyst Partners and Mohr Davidow Ventures also participated.

Founded in 2005, Boston-based Visible Measures said it will use the new fun to accelerate product development, expand customer relationships, and expand its online video data coverage.

The company has to date raised over $29 million in financing.

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http://www.visiblemeasures.com