Google Cuts 200 Jobs in Sales and Marketing

Authored by Mark Hefflinger on March 27, 2009 - 9:52am.
Mountain View, Calif. - Needing to thin out its sales and marketing organization in the wake of the recession, Google (NASD: GOOG) said that it has cut nearly 200 jobs globally. "We did look at a number of different options but ultimately concluded that we had to restructure our organizations in order to improve our effectiveness and efficiency as a business," wrote Omid Kordestani, the company's senior vice president of global sales and business development, in a blog post.

Kordestani said that the moves are a bid to correct mistakes the company made when it "over-invested in some areas in preparation for the growth trends we were experiencing at the time."

Laid off workers will receive outplacement support and severance packages, as well as priority for other jobs within the company.

 

Related Links:
http://googleblog.blogspot.com/2009/03/changes-to-our-sales-and-marketing.html

Comments

Google named Brand Loser after job cuts

In the post that went up last Sunday night, branding expert John Tantillo named Google the Brand Loser for last week...asserting that "The times when sales or profits are down is the time when you most need marketing." This and other brief news coverage I've read, though, does suggest that they're just cutting sales and marketing related to radio ads and that, as one article put it--they're not cutting the fact, there'll just be less meat to eat. In which case, I suppose the Brand Loser is really the companies that will be cutting back on advertising. Tantillo's full post.

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