LA Times: Apple to Debut Variable Pricing at iTunes on April 7

Authored by Mark Hefflinger on March 27, 2009 - 11:51am.

Los Angeles - Apple (NASD: AAPL) plans to introduce its previously announced variable pricing structure for music at the iTunes Store on April 7, when new singles and popular tracks have the option to be priced at $1.29, instead of the current industry standard 99 cents per song, the Los Angeles Times reported. The Times cited music industry executives who said Apple has notified labels that is the date for the launch.

Along with the premium-priced popular tracks, Apple will also begin allowing older, catalog tracks to be priced at 69 cents each.

At least one former major label executive thinks the price hike couldn't have come at a worse time.

"This will be a PR nightmare," former EMI Music head of digital Ted Cohen told the Times. "It is for the music industry what the AIG bonuses are for the insurance industry."

Related Links:
http://snipurl.com/ep5n7 (Los Angeles Times)

Published in DMW Daily, March 27, 2009

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Comments

Hm...I have to agree with

Submitted by Laptop Bags (not verified) on March 30, 2009 - 10:38pm.

Hm...I have to agree with Ted Cohen. Why in the world would you raise prices during a recession? Looks like Amazon is going to get more of my business!