Report: Disney in Talks With Hulu; Could Get Equity Stake

Authored by Mark Hefflinger on March 27, 2009 - 10:58am.
Los Angeles - Disney (NYSE: DIS) is in talks to take an equity stake in Hulu, the online video joint venture between News Corp. (NYSE: NWS) and NBC Universal (NYSE: GE), in exchange for licensing ABC programming on the service, PaidContent reported, citing a source familiar with the situation. It's not clear what other Disney-owned programming would be part of a prospective deal, but sources told PaidContent that Disney Channel content has been discussed; Disney also owns ESPN.

It's also unclear how such a deal would be structured, and how large of a Hulu stake Disney would receive.

News of the discussions comes as Hulu served 333 million videos in February, making it the fourth-largest video site in the U.S.

 

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(PaidContent)

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