Macrovision Acquires Media Database Firm Muze for $16.5M

Authored by Mark Hefflinger on April 15, 2009 - 11:14am.

Santa Clara, Calif. - Macrovision (NASD: MVSN), a provider of copy-protection technology and media databases, said on Wednesday that it will pay $16.5 million in cash to acquire New York-based Muze, a developer of tools designed to help consumers find and preview digital entertainment content that matches their personal preferences.

The deal is expected to close by the end of April, with Macrovision expecting it to add roughly $5 million to its revenue this year and $15 million by 2010.

Muze's technology is used by stores and online retailers to enable the search, discovery, sharing and purchasing of entertainment products.

The deal complements Macrovision's 2007 acquisition of All Media Guide, another provider of informational databases used by retailers.

http://www.macrovision.com

http://www.muze.com