Home › DMW Daily › April 21, 2009

Susan Boyle Hits 100M YouTube Views; Not Being Monetized

Authored by Mark Hefflinger on April 21, 2009 - 10:23am.
San Francisco - The YouTube (NASD: GOOG) video of 48-year-old Susan Boyle surprising the audience on "Britain's Got Talent" with her rendition of "I Dreamed a Dream" already has 100 million views in nine days, and could become the most-watched in the site's history -- but has not yet been monetized with ads, Wired.com reported.

 

The article estimates that the video of Boyle's performance could have already generated at least $500,000 for Sony BMG and Fremantle, which own the rights to the talent search show and have revenue-sharing agreements with YouTube.

The current all-time most popular video on YouTube is Avril Lavigne's music video for the song "Girlfriend," with 118 million views.

The video is from Boyle's first-round performance on "Britain's Got Talent"; if she goes on to take first place, she would win $200,000 and a prospective recording contract with host Simon Cowell.

 

Related Links:
http://blog.wired.com/business/2009/04/susan-boyle-nev.html

Published in DMW Daily, April 21, 2009
tags: Video | Advertising | TV | Music | Google | YouTube | Sony BMG | Britain's Got Talent | Susan Boyle |



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