Yahoo Sells Blo.gs Ping Service to Blog Firm Automattic

Authored by Mark Hefflinger on April 22, 2009 - 7:51am.

Los Angeles - Automattic, developers of the WordPress blogging software platform, have acquired Blo.gs, a provider of blog ping and trackback technology, from Yahoo (NASD: YHOO) for an undisclosed sum.

Yahoo acquired Blo.gs in 2005; the service competes with other "ping" services like Ping-o-Matic, which let bloggers alert search engines and users when their content is updated.

"We're looking forward to beefing up the service and giving it a refresh, while continuing its reputation for reliability," Matt Mullenweg, founding developer of WordPress at Automattic, wrote on his blog.

"I've been a long-time fan of the service, and it even inspired the early WordPress feature which reordered your blogroll based on update times."

Related Links:
http://ma.tt/2009/04/blogs-lives-on/

http://automattic.com

http://blo.gs