New York
- Viacom's (NYSE: VIA) MTV Networks will share advertising revenue with Facebook and
Twitter resulting from a new TV show that will tap into the services'
respective user bases, AdAge.com reported. "What You're Watching," a
daily hour-long show set to launch this summer, will see viewers interact with
the show's host Alexa Chung via Twitter, Facebook and RockYou's video-sharing
application.
Related Links:
http://adage.com/mediaworks/article?article_id=136354
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