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Report: Microsoft Layoffs Hit In-Game Ad Unit Massive

Authored by Mark Hefflinger on May 6, 2009 - 9:09am.
Redmond, Wash. - Microsoft's (NASD: MSFT) Massive in-game advertising unit was hit particularly hard by the round of 3,000 layoffs the company announced yesterday, with as many as 75% of Massive's employees getting the axe, according to VentureBeat.

That would equate to over 100 staffers let go at Massive, which Microsoft acquired for somewhere between $200-$400 million in 2006.

Massive competes in the market for in-game ads, which are dynamically inserted into the background of online games, with companies including Double Fusion and IGA Worldwide, the latter of which recently put itself up for sale.

 

Related Links:
http://snipurl.com/hhzi6 (VentureBeat)

http://www.massiveincorporated.com

Published in DMW Daily, May 6, 2009
tags: Games | Advertising | Microsoft | In-Game Ads | Massive | Layoffs |



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