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Report: Blu-ray Player Sales Up 72% in First Quarter

Authored by Mark Hefflinger on May 8, 2009 - 10:17am.
Port Washington, N.Y. - Sales of Blu-ray players were up 72% in the first quarter, to more than 400,000 units, indicating more mainstream adoption of the new format, according to a report from market research firm NPD Group.

Dollar sales were also up 14%, to $107.2 million, and the average price of a standalone Blu-ray player fell nearly 34%, from $393 last year to $261 in the first quarter of 2009.

"The rising penetration of high-definition televisions and lower Blu-ray player prices are broadening the format's market opportunity," said Ross Rubin, director of industry analysis at NPD.

"Even as options expand for accessing movies digitally, Blu-ray is carrying forward the widespread appeal of DVD into the high-definition marketplace."

NPD also found that overall consumer awareness of Blu-ray in the U.S. has reached 90% in the past six months, although 58% report they are still "not very familiar" with Blu-ray.

 

Related Links:
http://www.npd.com

Published in DMW Daily, May 8, 2009
tags: Reports | Movies | Blu-ray | Retail | Research | NPD Group |



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