Target Taps Facebook for $3 Million Charity Campaign

Authored by Mark Hefflinger on May 11, 2009 - 12:39pm.

Minneapolis, Minn. - Retail store chain Target (NYSE: TGT) said on Monday that it plans to donate $3 million to charities via its Facebook page during a two-week-long giving campaign dubbed "Bullseye Gives." Facebook members can vote for one of ten national charities, such as the American Red Cross, National Park Foundation and Feeding America, with the percentage of voters gained to correlate to a charity's cut of the donation money. Target says that it gives 5% of its income to charities, which amounts to over $3 million per week.

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