Event Webcaster Multicast Acquires Video Tagger Veotag

Authored by Mark Hefflinger on May 12, 2009 - 8:20am.

Atlanta - Multicast, a provider of live online event broadcasting services, announced on Tuesday its acquisition of Veotag, a provider of video tagging technology.

Financial terms of the deal were not disclosed.

Atlanta-based Multicast broadcasts some 50,000 live events annually for its nearly 1,000 clients.

New York-based Veotag's service lets video and audio publishers add metadata like titles, keywords and summary sentences to certain points within a video, which in turn enables viewers to jump to specific points of interest in the video.

"This technology creates more valuable videos and audios by exposing what's in the asset to consumers, which increases people's willingness to stick with the content, and by enabling people to jump right to the information they most want," said Multicast CEO Lou Schwartz.

"That makes the hunt for on-target information and ideas incredibly more efficient, and drives more traffic to the web page, the video or audio, and even the specific content within the media."

Related Links:
http://snipurl.com/hvxvm

http://www.veotag.com