Report: Top Songs at Retail Also Most Popular on P2PAuthored by Mark Hefflinger on May 14, 2009 - 12:32pm.
London - In a study that purports to disprove Wired editor
Chris Anderson's "Long Tail" theory of retail, U.K. industry body PRS
for Music and file-sharing tracker BigChampagne found that the most-popular
songs at retail were also the most popular tracks being downloaded from
file-sharing networks.
The analysis of billions of file exchanges globally over a 12-month period found that 5% of available songs accounted for 80% of traffic on peer-to-peer services, and these most popular songs were traded over 14 million times. "We are yet to see a big hit or wildly popular release in the pirate market that was not also a top seller in the licensed market," said BigChampagne CEO Eric Garland. The study also found that 13 million songs were traded at least once over the past year.
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