Bid4Spots Launches Web Marketplace for Cable TV Ads

Authored by Mark Hefflinger on May 18, 2009 - 1:25pm.

Encino, Calif. - Bid4Spots, the provider of an online marketpace for unsold radio and TV commercial airtime, on Monday launched a new space for cable TV advertising that can target ads down to the neighborhood. The company says it has organized a registry of the nation's local cable TV systems that will help advertisers reach their target audiences, adding that there was as much as $657 million in lost revenue due to unsold inventory in 2007. The first Bid4Spots cable TV is scheduled for June 11.

http://www.bid4spots.com