Home › DMW Daily › May 18, 2009

Online Ad Firm DoubleVerify Launches With $3.5 Million

Authored by Mark Hefflinger on May 18, 2009 - 8:00am.
New York - DoubleVerify, a provider of online advertising verification technology, on Monday announced its launch with $3.5 million in first round financing, led by Blumberg Capital.

First Round Capital, Genacast Ventures and other private investors also participated.

New York-based DoubleVerify, which has offices in Israel, helps agencies, marketers, publishers and ad networks increase accountability and transparency by tracking delivery of clients' ad campaigns.

The company said its platform is currently being tested or used by over two dozen Fortune 500 marketers.

 

Related Links:
http://www.marketwire.com/press-release/Doubleverify-991000.html

http://www.doubleverify.com

Published in DMW Daily, May 18, 2009
tags: Deals | VC | Advertising | First Round Capital | DoubleVerify | Blumberg Capital | Genacast Ventures |



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