MyMojo Buys Domain From Defunct Music Firm SpiralFrog

Authored by Mark Hefflinger on May 19, 2009 - 11:44am.

West Palm Beach, Fla. - MyMojo, a distributor of free, ad-supported mobile and online media, announced on Tuesday that it has acquired the domain of now-defunct ad-supported music service SpiralFrog.com for an undisclosed sum.

"Unlike Spiral Frog's unsuccessful efforts to monetize music through online advertising, MyMojo's team harnesses their internet marketing expertise to strategically ensure that every content transaction is a profitable one," the company said in a statement.

MyMojo offers wallpapers, videos, ringtones and other content, in addition to free music downloads.

The company pointed out that, unlike other ad-supported services, MyMojo requires no client application download or account maintenance activity; it also noted that it is already profitable.

Launched in 2006, SpiralFrog raised at least $34 million for its ad-supported music download service, which shut down in March after failing to manage its debt.

Related Links:
http://snipurl.com/idext

http://snipurl.com/idi5e (DMW previous coverage)

http://www.mymojo.com