Controversial Online Ad Firm NebuAd Shuts Down

Authored by Mark Hefflinger on May 21, 2009 - 8:45am.

Philadelphia - NebuAd, a provider of online advertising targeted based on a consumer's Web surfing habits, said in court filings this week that it has been winding down its business and has "essentially ceased to exist," the Associated Press reported.

The company had partnered with ISPs including Charter, Bresnan, Embarq and Cable One to test the service, which would see ad revenue shared with the ISPs.

Congress held hearings last year on the matter, essentially siding with privacy advocates who said the company's technology was too intrusive.

Meanwhile, in Britain, similar technology from Phorm has been tested by major ISP BT, and is expected to be deployed next year, according to AP.

Related Links:
http://snipurl.com/ii8bk (AP)

http://www.nebuad.com