Home › DMW Daily › May 22, 2009

Hasbro Completes Joint Venture Deal With Discovery

Authored by Mark Hefflinger on May 22, 2009 - 7:14am.
Silver Spring, Md. - Toymaker Hasbro (NYSE: HAS) said on Friday that it has completed a $300 million deal to buy half of a new joint venture with Discovery Communications (NASD: DISCA).

The news comes nearly a month after the two companies announced plans to launch a new TV network and website devoted to children's entertainment.

The network, to be half owned by each company, will take the place of Discovery's current Discovery Kids network, and feature content from Hasbro's large stable of entertainment and educational properties, including Romper Room, Trivial Pursuit, Scrabble and G.I. Joe.

The network will continue to operate as Discovery Kids until the debut of the to-be-named channel in late 2010.

 

Related Links:
http://www.businesswire.com/news/home/20090522005312/en

http://www.discovery.com

http://www.hasbro.com  

Published in DMW Daily, May 22, 2009
tags: Deals | Video | TV | Discovery Communications | Hasbro |



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