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Report: In-Game Ad Spending to Hit $1 Billion by 2014

Authored by Mark Hefflinger on May 26, 2009 - 12:09pm.
London - Spending on advertisements that appear within video games is expected to reach over $1 billion in 2014, when they will account for around 1.5% of global spending on digital advertising, according to a report from market research firm Screen Digest.

The firm notes that, while conditions necessary for an acceleration of spending on in-game ads are in place, many of the world's major brands have not yet taken to the nascent ad format.

"Dynamic in-game advertising offers brands the same accountability as other digital platforms but in a more controlled environment than social display media and through a more standardized value chain than mobile advertising," said Screen Digest senior analyst Vincent Letang.

"Like online video pre-rolls, in-game advertising fills a gap in online branding, bringing familiar formats such as virtual billboards and TV ads into the gaming experience."

 

Related Links:
http://www.screendigest.com/press/releases/pr_26_05_2009/view.html

Published in DMW Daily, May 26, 2009
tags: Games | Advertising | Reports | In-Game Ads | Research | Screen Digest |



Comments

Impressive!

Submitted by AlexDM (not verified) on May 26, 2009 - 5:02pm.
Impressive number but i do think it will be much more thanks to new genegations of interactive game incoming years!

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