Home › DMW Daily › May 27, 2009

Peer39 Lands $10.5 Million for Semantic Ad Platform

Authored by Mark Hefflinger on May 27, 2009 - 8:20am.
New York - Peer39, a developer of semantic online advertising technology, has raised $10.5 million in third round funding, TechCrunch reported.

Evergreen Venture Partners led the investment round; previous backers Canaan Partners, Dawntreader Ventures, Silicon Valley Bank and JP Morgan also participated.

New York-based Peer39's platform can analyze the content of Web pages in real-time to provide a more accurate description for the purpose of targeting advertisements.

The platform can also assess whether content on a particular page would be objectionable to prospective advertisers.

 

Related Links:
http://snipurl.com/ivzvk (TechCrunch)

http://www.peer39.com

Published in DMW Daily, May 27, 2009
tags: Deals | VC | Advertising | Canaan Partners | Peer39 | Dawntreader Ventures | JP Morgan | Silicon Valley Bank | Evergreen VP |



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