Home › DMW Daily › June 3, 2009

Survey: 68% of U.S. Households Play Video Games

Authored by Mark Hefflinger on June 3, 2009 - 9:27am.
Los Angeles - Sixty-eight percent of U.S. households play computer or video games, an increase of 3% over 2008, according to a report conducted by Ipsos MediaCT on behalf of the Entertainment Software Association (ESA), a trade group of U.S. game publishers and developers.

The survey also found that 42% of American homes have a video game console.

The average U.S. game player is 35 years old; adult gamers have been playing for 12 years on average -- a decrease from 2008 -- indicating that more Americans are now playing games for the first time.

Almost half of all games sold (45%) are rated 'E' for Everyone, and 77% of parents believe that the parental controls available in all recent video game consoles are useful.

 

Related Links:
http://www.businesswire.com/news/home/20090603005909/en

http://www.theesa.com

Published in DMW Daily, June 3, 2009
tags: Games | Reports | ESA | Research | Ipsos MediaCT |



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