Study: Gays More Likely to Read Blogs, Use Social Networks

Authored by Mark Hefflinger on June 10, 2009 - 11:55am.

Washington - Gay and lesbian adults are more likely than heterosexuals to read blogs and use social networking tools, according to a new poll conducted by Harris Interactive in conjunction with Witeck-Combs Communications.

More than half (55%) of gay and lesbian respondents reported reading a blog, compared with 38% of heterosexuals.

Larger percentages of gays and lesbians can also be found on social networking sites like Facebook (55% vs. 46% of heterosexuals), MySpace (43% vs. 30%) and LinkedIn (23% vs. 13%).

"In several years capturing trends, we see again that gays and lesbians are not only looking to stay well informed but also to expand their key social, professional and personal connections online," said Bob Witeck, the CEO of Witeck-Combs Communications.

"As companies work to make the most of their advertising budgets in the current economic climate, blogs and social networking sites are an even more powerful cross-section of opportunities today when reaching out to this market."

http://www.witeckcombs.com/news/releases/20090609_harris.pdf (PDF)