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Report: Just As Many U.S. iPhone Owners Over 55 as Under 24

Authored by Mark Hefflinger on June 12, 2009 - 9:07am.
New York - Of the estimated 6.4 million iPhone (NASD: AAPL) owners in the U.S. as of April, roughly the same number are over 55 as are ages 13-24, according to Nielsen.

The firm says that 18% of U.S. iPhone owners are 13-24, while 17% are 55 or older; 29% are 25-34, and 36% are 35-54.

Nielsen also estimated that 37% of iPhone owners watch video on the device, six times as likely as the typical wireless subscriber.

Seventy-five percent of U.S. iPhone owners download applications to their handsets -- 5 times as likely as a typical subscriber, and 88% use the Internet, 4 times as likely as typical cell phone owners.

 

Related Links:
http://snipurl.com/jzzsu (Nielsen)

Published in DMW Daily, June 12, 2009
tags: Mobile | Video | Reports | Apple | Nielsen | Research | iPhone |



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