San Francisco
- The Internet Advertising Bureau (IAB) said on Monday that it has established
a set of in-game advertising guidelines, the first of their kind, which seek to
establish a common methodology for counting impressions and simplify the
process of buying and selling the format. The IAB has established a public
comment period on the new guidelines that will close on July 17.
Related Links:
http://www.businesswire.com/news/home/20090615005239/en
http://www.iab.net/in-game
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