Yahoo Adds Five Papers to Newspaper Consortium

Authored by Mark Hefflinger on June 16, 2009 - 1:03pm.

Sunnyvale, Calif. - Yahoo (NASD: YHOO) on Tuesday announced five new members of its Newspaper Consortium, which aims to boost ad revenue by integrating paid search technology and HotJobs listings on newspaper web sites, as well as offering the company's ad inventory to their local clients. New members include Freedom Communications' Orange County (Calif.) Register and Colorado Springs Gazette, the North Jersey Media Group's The Record and Herald News and The San Diego Union-Tribune. Launched in late 2006, the consortium now has 814 members.

http://www.npconsortium.com