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YouTube Testing User-Selected Advertising on Some Videos

Authored by Mark Hefflinger on June 16, 2009 - 1:04pm.
San Bruno, Calif. - Google's (NASD: GOOG) YouTube on Tuesday launched a small test of user-selected advertising, wherein users will be able to choose whether to watch one Promoted Video at the outset, or a few in-stream ads during their selected video. Users who choose the Promoted Video will also be able to choose which video they'd like to watch. "We are constantly testing a wide range of options to find the right advertising format for the right content on YouTube, and we think giving users a say in the process helps our efforts," YouTube product manager Phil Farhi wrote on the company's blog.

Related Links:
http://ytbizblog.blogspot.com/2009/06/free-to-choose.html

Published in DMW Daily, June 16, 2009
tags: Video | Advertising | Google | YouTube |



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