Home › DMW Daily › June 22, 2009

Tumri Secures $15 Million for Online Display Ad Platform

Authored by Mark Hefflinger on June 22, 2009 - 8:47am.
Mountain View, Calif. - Tumri, a provider of dynamic display advertising services, has added over $15 million in new venture capital financing, including over $10 million in equity from Time Warner Investments and previous backers Accel Partners, Shasta Ventures and Tenaya Capital.

The company also secured $5 million in debt commitment from Silicon Valley Bank.

Mountain View, Calif.-based Tumri says that its AdPod platform "deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics."

The company will use proceeds from the investment to ramp up global service and support, sales and marketing, infrastructure development, internal expansion and product development.

 

Related Links:
http://www.tumri.com/about/press-releases/06-22-09-funding.html

Published in DMW Daily, June 22, 2009
tags: Deals | VC | Advertising | Accel Partners | Tumri | Shasta Ventures | Time Warner Investments | Silicon Valley Bank | Tenaya Capital |



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